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Services

 

InTouch Marketing areas of expertise include:

 

  • Data Collection

 

  • Product Satisfaction Studies

 

  • Benchmarking

 

  • Lost Sales Analysis

 

  • Advertisement Tracking

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We handle all phases of statistical analysis and forecasting. The basic steps for all research include:

 

  1. Design the study

  2. Enter the data

  3. Run the analyses

 

 

ITMS utilizes a complete data manager and analysis package called StatPac that is compatible with any system capable comma-separated values (CSV) files. For the special applications, StatPac has an optional telephone manager. This module gives you the added capability of generating and maintaining a database of phone numbers that can be automatically dialed by the package

 

.ITMS will help your company beginning with data collection ending in presentation .

Data Collection

 

 

InTouch Marketing Services also offers a variety of field services including: 

 

  • Electronic media (Web-site & E-mail surveys)

 

  • Focus Groups

 

  • Mail Surveys

 

  • Telephone Surveys

 Consulting

 

 

 

InTouch Marketing areas of expertise include: 

 

 

 

  • Marketing Consulting

 

  • Market Research

 

  • Market Analysis

 

  • Perceptual Mapping

 

  • Advertisement Tracking

Forecasting

 

 

 

Forecast techniques include:

 

 

  • Moving average

 

  • Weighted moving average

 

  • Exponential smoothing

 

  • Extrapolation

 

  • Linear prediction

 

  • Regression analysis

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